Multihyphenate Chung delves into the fashion industry answering questions submitted by Vogue readers, from how to get into it, to what jobs you can actually do once you’re in there. She aims to dispel the long-held myths of superficiality and pompousness, and speaks to the likes of Christopher Kane and Olivier Rousteing in the process. […]
Africa only accounts for a small portion of the $1.5 trillion global fashion industry, with sub-Saharan Africa’s apparel and footwear market valued at $31bn according to Euromonitor. Although renewed creative ambition is vital to keeping African fashion on-trend, the challenges from weak supply chains, lack of international partners and substandard infrastructure need to be addressed […]
Over the past few years, the African fashion industry has undergone a number of significant developments: African fabrics have become popular among Western audiences and fashion designers, African designs once perceived as “backward”, have now evolved into a rapidly developing industry exerting considerable impact on global trends, Africa-inspired designs are now displayed on catwalks in […]
Explorative study on Awareness of South African Luxury Brands among Congolese Sapeurs from Brussels,
In recent times, the global demand and discussions on African inspired clothing has led to tremendous boost in sales for some African designers and brands whose works have caught the eyes of international personalities including Beyonce, Michelle Obama, Rihanna, and Thandie Newton. The potential for this billion dollar market has birthed a need for African-led […]
African fashion has always been known for its daring use of color, from acid oranges to luminous blues. When Michelle Obama wore a top by Nigerian designer Maki Oh during her Africa tour in 2013, it was assumed the world’s eyes were finally on the continent as a serious contender for fashion’s emerging markets.