4 Unique Marketing Ideas For SMEs On A Budget


When it comes to marketing, some business owners have to work on a shoestring budget. In fact, deciding which marketing or advertising strategies will yield the greatest results for the least amount of capital is one of the toughest challenges facing small to medium enterprises. Thankfully, there are a plethora of unique marketing ideas that […]

How to Build a Brand in 5-Days


You’ve validated your business idea, you’ve done your market research, and hopefully, you’ve registered your business name. Now it’s time for the fun stuff. If you’ve ever wondered how to build a brand for your business, you’ve come to the right place. Work through these exercises each day and in less than a week, you’ll […]

How to Target your Market


‘If you build it, they will come.’That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw all […]