When it comes to marketing, some business owners have to work on a shoestring budget. In fact, deciding which marketing or advertising strategies will yield the greatest results for the least amount of capital is one of the toughest challenges facing small to medium enterprises. Thankfully, there are a plethora of unique marketing ideas that […]
Just as the human body loses its full potential without the five senses, so is a business without holistic brand management. We’ve all heard of brand management, it’s the business buzzword in the 21st century.
In order to find new potential customers it is important to know where these people are. Fortunately (or unfortunately if your business is not up to speed with modern online marketing trends) the overwhelming majority of people can be found on social media platforms; an observation that is statistically supported.
In The Great Gatsby, F. Scott Fitzgerald writes, “Personality is an unbroken series of successful gestures.” Similarly, a brand is the result of an unbroken series of consistent gestures, encompassing both what it does and how it does it.
You’ve validated your business idea, you’ve done your market research, and hopefully, you’ve registered your business name. Now it’s time for the fun stuff. If you’ve ever wondered how to build a brand for your business, you’ve come to the right place. Work through these exercises each day and in less than a week, you’ll […]
I’ve made plenty of mistakes in my business career. Some mistakes were hard to avoid, but one of the biggest and most expensive ones could have been dodged by simply doing a little homework. I fell victim to a trap that plenty of entrepreneurs fall into every day: I fell in love with a product […]
Eight weeks. That’s all that separated the launch of Apple’s revolutionary iPhone, on June 29, 2007, and Motorola’s next-generation Razr2 (pronounced Razr Squared) cellular telephone, on August 24. Before unveiling the successor to the Razr, which PC World magazine in 2005 ranked 12th on a list of the 50 greatest gadgets of the past 50 […]
We live in a day and age in which marketing and selling have become key determinants of success for any business, large or small. Large businesses spend millions of rand trying to ensure that their offerings are top of mind and easily accessible to consumers. As a new business owner with limited funding it is […]
One of the secrets to business success is knowing how to set the best price for your product or service. If you set your price too high, you may scare away customers and favor your competition. If your price is too low, you may be losing profits and running your business at a loss.
‘If you build it, they will come.’That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw all […]