Accelerator Unzipped 9: Market & Business Development

As you know, Threads Stitched by Standard Bank finalists are located across four cities; Johannesburg, Cape Town, Durban and Port Elizabeth. Regardless of distance though, each of them can communicate with the industry experts leading each session, and with each other, via video. This week’s classroom was on Market & Business Development. Professor Michele Venter-Davis, Vega School Senior Navigator led the first session. Analyzing meaningful brands, consumer trust and how the entrepreneurs can stay true to their brands.

Experienced brand strategist Gugu Nkabinde conducted a real-life case study on Gugu Intimates. Discussing how brands can position themselves as thought-leaders. Experiential marketer & creative strategist Jordan Major took a look into the ‘experience economy’. Describing how consumers are more interested in the actual experience of buying a product, rather than the physical product itself.

The following guest speaker was Murray Legg, Webfluential CEO. He hosted a practical workshop on influencer marketing. Discussing how Influencer marketing has expanded exponentially, the best approach in selecting a social influencer, the tips of using third-party agencies and more.

Day two of the module started with Business Development expert and Threads co-founder Desiree Brouwer. Sharing key insights on how clearly defining one’s brand values can go a long way in establishing beneficial consumer, employee and business relationships. Last but not least, independent consultant in luxury retail Magdalena Coeli, discussed the bolts and nuts of PR in fashion. “PR is not just about sending press releases, PR is publicity, opinion, Education, Awareness, Relationships and Sales.”

That’s it for week 9 of the Business of Fashion Accelerator Program Threads Stitched By Standard Bank! Stay tuned to for next week’s module on Fashion Law!


I am a fashion, beauty and lifestyle blogger from Joburg. I have a huge passion for sharing my favourite places, products and interests on my blog. Lauren Carmen is a space where I’m able to share my perspective on the world, through my love of writing. I believe in the importance of uniqueness and speaking about things that will benefit others, and this can be seen through my blog!