The Business of Influence: Influencer Marketing by the Numbers

Instagram’s fashion royalty – or individuals that are better known as influencers – are here to stay. These individuals, who boast anywhere between a few hundred thousand followers and several million, are routinely paid by brands to wear their garments or carry their accessories, to collaborate on collections with retailers, and to attend fashion shows, branded dinners and fashion parties, because simply having them there “earns the brand kudos [and social media impressions],” as Harper’s Bazaar recently put it. And with the power to sway buying behavior, the way in which brands have been working with influencers – and the which brands have opted to begin working with them – has been evolving in significant ways.

Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.