The rising stars of a $31 billion industry

African fashion has always been known for its daring use of color, from acid oranges to luminous blues. When Michelle Obama wore a top by Nigerian designer Maki Oh during her Africa tour in 2013, it was assumed the world's eyes were finally on the continent as a serious contender for fashion's emerging markets.

Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.