Africa’s fashion industry comes of age

Africa only accounts for a small portion of the $1.5 trillion global fashion industry, with sub-Saharan Africa’s apparel and footwear market valued at $31bn according to Euromonitor. Although renewed creative ambition is vital to keeping African fashion on-trend, the challenges from weak supply chains, lack of international partners and substandard infrastructure need to be addressed […]

Could Africa Produce The World’s Next Fashion Capital?

Over the past few years, the African fashion industry has undergone a number of significant developments: African fabrics have become popular among Western audiences and fashion designers, African designs once perceived as “backward”, have now evolved into a rapidly developing industry exerting considerable impact on global trends, Africa-inspired designs are now displayed on catwalks in […]

How Influencers Turned Word-of-Mouth Marketing into a $1 Billion Digital Goldmine

Remember when Louis Vuitton enlisted Jennifer Lopez to help sell its leather goods in 2003? Or before that, when Calvin Klein’s underwear ads featured Mark Wahlberg in the 1990’s? Celebrity endorsements have long been an advertising staple in the fashion industry, and while that has not changed, what qualifies as a “celebrity” and the way […]

Meet The Woman Disrupting The African Fashion Industry With Technology

In recent times, the global demand and discussions on African inspired clothing has led to tremendous boost in sales for some African designers and brands whose works have caught the eyes of international personalities including Beyonce, Michelle Obama, Rihanna, and Thandie Newton. The potential for this billion dollar market has birthed a need for African-led […]

The Business of Influence: Influencer Marketing by the Numbers

Instagram’s fashion royalty – or individuals that are better known as influencers – are here to stay. These individuals, who boast anywhere between a few hundred thousand followers and several million, are routinely paid by brands to wear their garments or carry their accessories, to collaborate on collections with retailers, and to attend fashion shows, […]