4 Unique Marketing Ideas For SMEs On A Budget


When it comes to marketing, some business owners have to work on a shoestring budget. In fact, deciding which marketing or advertising strategies will yield the greatest results for the least amount of capital is one of the toughest challenges facing small to medium enterprises. Thankfully, there are a plethora of unique marketing ideas that […]

5 Types of Difficult Customers – And How To Successfully Handle, And Probably, Change Them


‘The customer is King.’ This statement is very true, considering that no business can survive without customers. If you have a product or service that no customer is willing to pay for, you don’t have a business. Period! So, this statement isn’t just a ‘feel-good’ slogan. It’s actually true; without customers, you would go out […]

How Influencers Turned Word-of-Mouth Marketing into a $1 Billion Digital Goldmine


Remember when Louis Vuitton enlisted Jennifer Lopez to help sell its leather goods in 2003? Or before that, when Calvin Klein’s underwear ads featured Mark Wahlberg in the 1990’s? Celebrity endorsements have long been an advertising staple in the fashion industry, and while that has not changed, what qualifies as a “celebrity” and the way […]

How to Build a Brand in 5-Days


You’ve validated your business idea, you’ve done your market research, and hopefully, you’ve registered your business name. Now it’s time for the fun stuff. If you’ve ever wondered how to build a brand for your business, you’ve come to the right place. Work through these exercises each day and in less than a week, you’ll […]

How to Grow your Business with Search Engine Marketing


Google currently processes over 40 000 search queries every second, and no other search engine gets close to that. I can guarantee you that a large proportion of those searches are related to finding or learning more about products and services, and that is why search engines are the perfect platform to help promote your […]

How to Target your Market


‘If you build it, they will come.’That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw all […]

Luxury brands have a compelling value proposition


The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute. For its Luxury Brand Status Index series, Luxury Institute surveyed affluent women from seven of the world’s wealthiest nations to gain insights on which brands hold the most clout in terms of quality, […]

The Five Competitive Forces That Shape Strategy


In 1979, a young associate professor at Harvard Business School published his first article for HBR, “How Competitive Forces Shape Strategy.” In the years that followed, Michael Porter’s explication of the five forces that determine the long-run profitability of any industry has shaped a generation of academic research and business practice. In this article, Porter […]