Personalities in the workplace

As you know by now, every week we welcome talented bloggers to capture what Threads, the Business of Fashion Accelerator Program is all about. They play a key role in engaging with industry related discussions and get an exclusive insiders look on the program. Our KwaZulu-Natal Field Trip was joined by Lifestyle blogger, Chloe Farley.

The first day of the KwaZulu-Natal field trip was centered around personal development, and what better topic to tackle than personality types and the role they play in the workplace. The lesson was delivered by Tania Habimana, a Threads co-founder, who informed the entrepreneurs that there is so much more to personality types than horoscopes and Facebook quizzes.

Energy style is the first dimension and extrovert and introvert are the two words placed on each end of the energy style’s spectrum. Contrary to popular belief, the terms introvert and extrovert do not refer to the act of being shy or outgoing. “It’s not about sociability, that’s the misconception. It is about where you get your energy from,” says Tania. It is important to note this misconception in order to realize their true difference; extroverts get energized by being around others while introverts require alone time in order to reenergize after socializing. This key difference makes these energy styles applicable at work. Extraverts tend to enjoy working with others as well as “thinking aloud”, brainstorming, and sharing ideas and plans with other people. They also tend to lose motivation when they work in isolation. On the other end of the spectrum, introverts work quite differently. Introverts enjoy quiet spaces where they can concentrate on their own thoughts. They prefer to think on their own rather than discussing their ideas with others. They tend to be good at sustaining focus on projects that require a depth of understanding and may become drained when they are required to speak publicly, work in teams or meet lots of people.

Cognitive style is the second personality dimension and the words sensor and iNtuitive can be found at each end of the cognitive style’s spectrum. “Your cognitive style is determined by how you prefer to take in information,” says Tania. The key difference between these two types is that sensors tends to think in a more practical and factual manner while iNtuitives think about things in a more abstract and imaginative way. At work, each of these types prefer to perform differently. Sensors are concrete thinkers and rely on previous knowledge and experience when problem solving. They tend to be practical and realistic people who like to go with what they know has worked in the past. They also enjoy hands-on work as opposed to working with theories, ideas or concepts. On the other hand, iNtuitives are imaginative and abstract thinkers who tend to focus on ideas, theories and concepts. They also enjoy looking for brand new solutions to problems and like to innovate and create. They can be described as “big picture” people who desire to know the meaning and purpose of things and typically have a low tolerance for routine work, where they have little opportunity to be creative.


A South African girl who has a passion for informing and connecting others to information that aims to better the readers lives.