Up close & Personal with Evergreen Accounting Managing Director, Jonathan Turpin

As you know, our entrepreneurs get to learn from South Africa’s top business minds & industry experts. That’s why when it came to answering crucial questions relating to business accounting, we’ve asked Evergreen Accounting Managing Director, Jonathan Turpin to take the lead. 


Why are you excited about #ThreadsBySB?Business of Fashion in Africa, Threads

I like that this initiative is focused on a niche like fashion design.


What are you expecting from the entrepreneurs?

I’m expecting them to utilize the resources that are made available, and I would like to see their products in stores and worn in the street.


How do you feel you can support them?

I can support them in two ways: share my experience with them to improve their outcomes. They can learn from my and others mistakes and successes. Additionally, I can help by providing a complete outsourced tax, accounting and compliance service.

What does leadership mean to you?

Leaderships for me is having the vision to inspire others to follow. But it’s also about doing the right thing in any situation, and doing what you believe is right. Not to be confused with doing things right, which is more operational than leadership.


What is your favourite business quote?

Every Businesses exists to create and deliver something of value, that other people want or need, at a price they’re willing to pay, in a way that satisfies the customers’ expectations, so that you can make enough profit to make it worthwhile to continue operating. – Josh Kaufman

Which book would you recommend to entrepreneurs? And why?

I recommend two books – The personal MBA by Josh Kaufman because its practical and covers every important concept in running a business. And The Virgin Way by Richard Branson, because this book teaches that being in business must be fun and rewarding. If you’re too serious about your business, you’re missing out on life. Richard Branson does not believe in work / life balance, but rather to make your work your life, and it should be indistinguishable because its so much fun.

What is the best business advice you have received?

Persistence is key to success, however you must know when to give up on a certain idea, or innovate to adapt to change.


What advice do you have for the 12 Threads participants?

Have a long term flexible plan, and always test your ideas in the market before investing significant capital. If you can solve a problem at a fair price for enough people, you will succeed, but there must be sufficient demand at the right price.

Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.