Up Close & Personal With Experiential Marketer Jordan Major

As you know, our entrepreneurs get to learn from South Africa’s top business minds & industry experts. Week 9 of #ThreadsBySB was all about Market & Business Development. Meet one of our guest speakers, Jordan Major. The Creative Strategist and Experiential Marketer with a strong passion for solving problems with a human centric approach.


Why are you excited about #ThreadsBySB

What excites me the most about this concept is the notion of embedding inherent business knowledge and skills within the next generation of designers. This will allow them to create a long-term and sustainable business that will inform how they deliver on their brand promise, and ultimately how they realize their brand vision.


What are you expecting from the entrepreneurs?

To be challenged in all respects. To unlearn and re-learn. To take the insights and experience of Threads and use in their day-to-day business practices.


How do you feel you can support them?

I think any brand needs to define their DNA – their core values of what they stand for versus what they do not – and once that is established everything else falls into place.


What does leadership mean to you?

Support, sacrifice, guidance, empathy, and inspiration


What is your favourite business quote?

“Stay hungry. Stay foolish” – Steve Jobs

Jordan Major at Johannesburg Hub – VC with Cape Town, Durban and Port Elizabeth Hubs


Which book would you recommend to entrepreneurs? And why?

“Steve Jobs” by Walter Isaacson. His style is incredibly well paced and goes intimately into the psyche of arguably one of the most galvanizing entrepreneurs of the last century. Jobs was a complex man but his unrelenting drive and focus were paramount to his success.


What is the best business advice you have received?

I’ve been extremely fortunate to have a host of mentors who have distilled incredible advice over the years, but the one that always stays with me constantly is by my father who reminds me to stay focused and remove distraction as much as possible.


What advice do you have for the 12 Threads participants?

The journey is just as significant as the destination. Have faith in the process and enjoy the ride.


Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.