Up close & Personal with Varun cheemra, DHL Head of eCommerce

Yes! Each week our entrepreneurs learn from South Africa’s top business minds & industry experts. Who better to start our Logistics module than Varun Cheemra, Sub Sahara Africa Head of eCommerce for the masters of logistics DHL Africa?


Why are you excited about #ThreadsBySB?

It’s truly a ‘one of a kind’ program. It’s enabling fashion entrepreneurs, from the ground up, with a well rounded and practical training approach from industry leaders.


What are you expecting from the entrepreneurs?

To make African fashion only 6 clicks away for anyone in the world.


How do you feel you can support them?

We are happy to continue guiding and mentoring the entrepreneur on logistics and customs clearance matters which will help them be successful.

What does leadership mean to you?

Leadership is the ability to ignore hysteria or panic and still allow the main thing be the main thing.


What is your favourite business quote?

Never doubt that a small group of thoughtful, concerned citizens can change world. Indeed it is the only thing that ever has. — Margaret Mead

#ThreadsbySB Business of Fashion - Anyone can do It

Which book would you recommend to entrepreneurs? And why?

Anyone Can Do It – Sahar Hashemi. This brilliant book is the most relevant one I can think of for these set of individuals.


What is the best business advice you have received?

In matters of style, swim with the current; in matters of principle, stand like a rock.


What advice do you have for the 12 Threads participants?

Keep at it! Some of the most famous fashion brands today were born in people’s living rooms.

Threads Team

We believe in change. We believe in leaving a lasting impact. That's why threads mission is to empower the next of South African fashion entrepreneurs by providing them with the tools, resources, and networks to run a sustainable business operation and thrive internationally.